how we helped…
A marketing business with fast growing revenue but falling margins
This business had grown rapidly, increasing revenue by 30% per year and reaching 120 staff, however its margins weren’t reflecting this growth, in fact they were shrinking. A Growth Audit revealed finance and client services teams out of their depth, working on a finance system that was not fit for purpose. The Growth Plan included changing and upskilling the teams through training, alongside structural and accountability changes.
The finance system was a bigger problem to solve as it was used by other stakeholders, so changing it was not negotiable. To tackle this we added a data layer to the existing system that enabled time tracking, profitability reporting and rudimentary scheduling. These vital KPI’s, and targets set against them, where built into regular meetings and appraisals.
Following the roll out of the Growth Plan, margins started to increase and the finance team became more engaged. New management information gave key staff information to make informed decisions whilst a commercial grounding gave them more confidence with their clients .
“With Paul you get a lot more than a competent and effective CFO. He comfortably embraces strategic and big picture thinking while bringing sensible commercial/client insights and solid business building smarts to the table.” CEO